Parapet Studios

INTRODUCING THE PARAPET SUITE OF APPLICATIONS

Parapet Studios is home to a suite of amazing applications that are designed to help franchise owners and their teams be more effective in their restaurants.

  • UX / UI
  • Logo Design
  • Branding
  • E-commerce
  • Shopify
  • QA

The Story

BEHIND THE PARAPET REBRANDING

This is another one of our favorite types of phone calls. This one started with “Erm … we need you guys to make us a new landing page”. But then the designers happened. The Parapet Suite consists of 4 applications which help franchise owners manage their business from their phone quite literally. From managing your employees and work processes to monitoring, security and passing inspections. But the problem was that the applications had very different looks and styles and their design was quite outdated making them look more like a random bunch of applications rather than a suite. So our design team proposed to re-brand all the applications.

The Challenges

  • The different applications all have very specific functions for a world we were very unfamiliar with. The franchise owner’s world.
  • During the web design phase we had to represent some of the best features for each application in a way that instantly communicates their value.
  • Each of the applications had to be a separate brand on its own while at the same time being a part of the suite..

The Goals

  • Re-brand the 4 applications and the Parapet Studios brand uniting them under a common vision.
  • Design and develop the Parapet Studios responsive website representing all of the applications and their features in detail.
  • Convince franchise owners visiting the website that the suite of applications will help them grow their business and improve their efficiency.

Three Key
Things to Achieve

Rebrand four separate products, highlighting their best qualities and features and yet combine them into a the single brand of Parapet Studios

Create a website which is both appealing and still provide all the information and incentive for a franchise owner to make a descision to trust Parapet

Engage people with the brand and its quality products and increase sales of both the individual products as well as the Parapet bundle

  • Branding & Logo Design
  • Visual Identity Manual
  • Custom Font Creation
  • Color Scheme Selection
  • Wireframing & Prototyping
  • Website Development
  • Mobile Design
  • Custom User Interface
  • User Experience Research

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